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      <image:title>Newsroom - Elevating Strategy and Storytelling: MacKenzie Seroka, APR Joins 84 Communications</image:title>
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    <lastmod>2025-10-22</lastmod>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2025-05-21</lastmod>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Newsroom - 84 Communications Continues Growth, Adds New Team Member</image:title>
      <image:caption>Taylor LaBelle joins the 84 Communications team as a communications specialist. A skilled communications professional with experience managing high-stakes internal and external communications, LaBelle excels at building credibility and alignment across diverse stakeholders and helping organizations foster trust, clarity and confidence in times of change or challenge. Taylor’s addition reflects the continued growth of the team, which also includes Courtney Fogle, senior communications advisor who joined 84 Communications in March 2024. Instrumental in guiding day-to-day strategic counsel, planning and execution for clients, Fogle has a track record of successfully managing crises and spearheading high-profile campaigns.</image:caption>
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    <lastmod>2025-05-01</lastmod>
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    <lastmod>2025-10-16</lastmod>
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    <loc>https://84comms.com/newsroom/prsa-icon-unpacked-key-takeaways-on-comms-crisis-and-culture</loc>
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    <lastmod>2024-11-13</lastmod>
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      <image:title>Newsroom - PRSA ICON Unpacked: Key Takeaways on Comms, Crisis, and Culture</image:title>
      <image:caption>In October, I had the opportunity to attend PRSA ICON 2024 in Anaheim, California! Over three days, ICON delivered engaging workshops, sessions and keynotes addressing the evolving role of communicators in today’s world. ICON offered opportunities to foster professional development and networking with insights from top industry leaders on best practices and emerging trends. The conference opened with a keynote from Gio Benitez of Good Morning America, paving the way for sessions focused on a range of topics from internal communications and media relations to crisis management and corporate culture. Some of my favorite sessions included:</image:caption>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2024-06-19</lastmod>
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    <lastmod>2024-05-13</lastmod>
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    <loc>https://84comms.com/newsroom/the-shield-of-preparedness-the-vital-importance-of-crisis-readiness-for-organizations</loc>
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    <lastmod>2025-10-16</lastmod>
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    <loc>https://84comms.com/newsroom/pr-is-more-than-media-relations</loc>
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    <lastmod>2025-09-09</lastmod>
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    <loc>https://84comms.com/newsroom/maximizing-your-pr-metrics-a-guide-to-choosing-the-right-reporting-platform-and-measuring-what-matters</loc>
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    <lastmod>2023-06-21</lastmod>
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    <lastmod>2025-09-09</lastmod>
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    <loc>https://84comms.com/newsroom/communicating-about-mental-health-in-the-workplace</loc>
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    <lastmod>2023-05-18</lastmod>
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    <loc>https://84comms.com/newsroom/are-brand-and-reputation-the-same</loc>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Newsroom - Mid-Year Communications Plan Review</image:title>
      <image:caption>Hello, communicators. It’s July! It’s hard to believe that we are already in the middle of the year. Before we know it back to school and the holidays will be here. For this very reason now is the time to be intentional with reviewing your communications plans. Now is the time to look at where you have had success and where you need to ramp up your efforts. You don’t want to feel frustrated at the end of the year or disappointed in how you’ve shown up. By having a mid-year communications review, you can make the necessary updates to refresh your efforts for the second half of the year. Why do a mid-year review? Review communications results and make adjustments See what you’ve accomplished See what you haven’t accomplished Review what you need to start, stop and continue Doing a mid-year communications review also helps you message your success to your leadership and sell your expertise as a communications professional within your organization. Be proactive in your role within the organization and ensure your leadership and various organizational business units know what you and your team have accomplished.</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Newsroom - 84 Communications CEO Speaks at PRSA Corporate Communicators Conference</image:title>
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      <image:title>Newsroom - 84 Communications CEO Speaks at PRSA Corporate Communicators Conference</image:title>
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      <image:title>Newsroom - 84 Communications CEO Speaks at PRSA Corporate Communicators Conference</image:title>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Newsroom - How to Improve the Clarity of Your Communications</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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    <loc>https://84comms.com/newsroom/lessons-learned-from-running-a-half-marathon</loc>
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    <lastmod>2025-10-22</lastmod>
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      <image:title>Newsroom - Lessons Learned from Running A Half Marathon – And How They’ve Helped My Business</image:title>
      <image:caption>Pretty Caucasian woman at the beach smiling at camera.</image:caption>
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    <loc>https://84comms.com/newsroom/minimize-your-risk-6-elements-for-your-business-social-response-plan</loc>
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    <lastmod>2025-11-10</lastmod>
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      <image:title>Newsroom - Minimize Your Risk: 6 Elements for Your Business Social Response Plan</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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    <loc>https://84comms.com/newsroom/how-to-break-down-organizational-silos</loc>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Newsroom - How to Break Down Organizational Silos</image:title>
      <image:caption>Happy smiling woman with curly hair lounging on couch.</image:caption>
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  <url>
    <loc>https://84comms.com/about</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d64b0f663770363322eb2/f4e55421-b88d-44ac-a84e-efca6ce21e0e/Courtney-Fogle-New.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627d64b0f663770363322eb2/08df6aba-ad7b-4380-9773-e9a81fb70202/Rina-Foster-Headshot-New.jpeg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d64b0f663770363322eb2/93ffda3e-d8bd-440a-9694-39dc97c4fea8/MacKenzie+headshot.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d64b0f663770363322eb2/c2c7e777-fb04-422d-a771-b6d8e1f93aed/Taylor+Headshot.JPEG</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d64b0f663770363322eb2/1d8cc2d5-be10-42e4-9e6c-070a14f6a7e5/Rina-Foster-New.jpeg</image:loc>
      <image:title>About - About 84 Comms</image:title>
      <image:caption>84 Communications is an award-winning strategic communications and reputation management firm. We support clients across the country with their communications goals. We understand the value of relationships and results. Whether an organization is facing a time of growth, uncertainty or change, 84 Communications is a trusted advisor helping our partners communicate with purpose, strength and clarity. Why 84 Communications? The numbers 8 and 4 are significant. Eight is associated with achievement and success. Four is associated with hard work, diligence and practicality. When combined together 84 is a reminder that through hard work and diligence comes success. We believe that you can achieve anything if you are focused, hardworking and have a roadmap. We Are Part of Your Business When we partner with our clients it isn’t a transactional relationship, and as a result, you’ll get more impact out of it. Our partners value our perspective and come to us with internal and external communication challenges that require experience and strategic insight. We get involved in your business from day one, learning your business goals, operations and your challenges.</image:caption>
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    <loc>https://84comms.com/connect</loc>
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    <lastmod>2025-09-23</lastmod>
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    <lastmod>2025-12-10</lastmod>
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      <image:title>What We Do Best - “Rina gets it. She listens to what we want to say and is able to translate that into smart and succinct communications. Her team has gone above all my expectations and she has made working on our campaigns enjoyable and stress free!”</image:title>
      <image:caption>— EDDIE S., PAHRUMP CARDIOLOGY &amp; FAMILY PRACTICE</image:caption>
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    <lastmod>2025-12-10</lastmod>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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      <image:title>84 Communications I Strategic Communications Partner</image:title>
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