How a PR Agency Can Help Corporate Communicators
Corporate communicators have a lot on their plates and navigating the pandemic - among other things - has only added more. As someone who spent years working in-house leading internal and external communications for a large resort-casino in Las Vegas I understand the daily pushes and pulls that often happen. You want (and need) to do everything, but your limited time is often spent in meetings.
Calling in support from an outside PR agency can help you simply your daily challenges, amplify the efforts of your team and bring fresh ideas to your campaigns.
Here are some of many benefits that a PR agency can bring to you.
1. A PR agency has experts integrated in all aspects of public relations. These days public relations is no longer confined to press releases and pitches. Its scope includes employee engagement, content marketing, crisis management, influencer relations, social media and much more. Having multi-faceted experts that you can tap into gives more fuel to your fire.
2. A PR agency can be an extended partner to your communication team. There are only so many hours in a day and no matter how excellent you and your team are, many corporate communicators complain of being overworked and burned out. Bringing in an expert PR agency can help amplify the efforts of your team and ultimately help retain them.
4. A PR agency is objective and brings new perspectives. Companies often need someone from the outside to look into their brand and messaging objectively. It’s easy to get so absorbed in what you have always done that you adopt tunnel vision and can’t see another side of an issue or a better way of relaying your message more effectively. A PR agency can bring in a new perspective, assess and monitor your company’s progress, bring a freshness to a message and relate it in a new and creative way that will grab your audience’s attention.
5. A PR agency keeps up with all the latest trends. Staying ahead of the curve will keep your product/ services, your brand and your messages relevant to your target audience. A PR agency can be your eyes and ears to market trends, new tools and techniques and ultimately have your company’s back, and help protect and promote your brand and values.
If you’re ready to learn more about how a PR agency can help you and your team, let’s talk. We’re here to listen and to learn. Email us at info@84comms.com.