Strategic Communications & Reputation Management for Healthcare Organizations
Protecting Patient Trust. Supporting Provider Integrity. Communicating with Compassion.
Healthcare organizations operate under intense pressure—balancing regulatory scrutiny, high-stakes decisions, and the emotional needs of patients and families. Whether you're managing a hospital system, specialty practice, or healthcare nonprofit, your reputation is vital to your ability to serve.
At 84 Communications, we provide healthcare leaders with strategic communications support that helps them build trust, navigate crisis, and lead with clarity during change.
Complex Issues, Clear Communication
Healthcare organizations face risks that can escalate quickly. Challenges like insurance changes, data breaches, and patient care concerns can intensify without proper direction, demanding swift and strategic responses. How and when you communicate—internally and externally—can either protect or erode trust.
We bring a steady hand and tactical lens to help you manage reputational risk while honoring the care, mission, and community relationships at the heart of your work.
Our Capabilities for Healthcare Clients
Crisis Response & Reputation Risk Management
We help you manage high-stakes moments with discretion and professionalism, whether its medical errors, safety incidents, or legal actions, by aligning communications with legal, HR, compliance, and risk teams to reduce exposure and restore confidence.
Patient & Family Communication Strategy
We craft messaging frameworks and staff guidance that help your team communicate clearly, respectfully, and in compliance with legal obligations—especially in high-pressure situations.
Internal & Provider Communications
Your nurses, physicians, and staff are on the front lines of care and public perception. We help you communicate changes, policies, and expectations in ways that drive clarity and reduce burnout.
Media Relations & Narrative Rebuilding
If your organization has faced scrutiny, we work to reset the narrative. From community outreach to proactive press, we help you highlight impact, quality care, and leadership progress.
Insurance Contract Termination Communications
When your organization must terminate a relationship with an insurance provider, tensions rise—fast. Patients may fear losing access, media may amplify frustration, and competitors may seize the moment.
We help you develop and deliver clear, empathetic messaging to patients, staff, referring providers, and media. We support you in minimizing confusion and protecting trust during the transition.
Trusted Partner in Healthcare Communication
When the stakes are high and patient trust is on the line, 84 Communications delivers calm, strategic, and compassionate communications support.
We understand healthcare’s unique pressures—and we’re ready to help you navigate them.
Let’s talk about how we can support your hospital, medical practice, or healthcare organization in building and protecting your reputation.