Strategic Communications & Reputation Management for the Hospitality Industry
Protecting Experiences, Preserving Trust and Elevating Your Brand
At 84 Communications, we navigate high-stakes situations with poise, helping hospitality brands communicate clearly in a crisis, respond effectively to negativity and deescalate high-pressure situations through strategic tactics.
High Stakes in Hospitality
A guest injury. A viral review. A service disruption. A leadership controversy. In hospitality, word travels fast—especially on social media.
Your ability to communicate quickly, authentically, and professionally makes all the difference. We help you plan for the unexpected, manage in the moment, and rebuild trust when it matters most.
Our Capabilities for Hospitality Brands
Crisis Communications & Incident Response
When something goes wrong—a safety issue, violent incident, employee misconduct, or negative media attention—we act fast. We work with your leadership and legal teams to control the narrative, provide media statements, and reassure guests, partners, and team members.
Reputation Monitoring & Risk Management
We monitor public sentiment, online reviews, social chatter, and media mentions so you're never caught off guard. We flag emerging risks early and help you prepare for what’s coming.
Internal & Staff Communications
From your front-of-house team to back-of-house operations, your team members are your most valuable ambassadors. We help you communicate changes, expectations, and values in a way that builds morale and protects service quality.
Event Communications & Public Safety Messaging
For large-scale events or high-traffic weekends, we create pre-event safety messaging, staff briefing materials, and media toolkits to protect your brand while ensuring an outstanding guest experience.
Let’s Safeguard Your Brand
Whether you’re managing a multi-venue empire or opening your first concept, we bring clear-headed, hands-on communications strategy that helps your brand shine and survive tough moments.
Let’s talk about how we can help you protect your reputation and deliver unforgettable guest experiences.