Crisis Planning & Communications
We help organizations and businesses navigate challenges to their reputation and manage issues that could potentially damage their brand or credibility.
Below are some examples of the types of work we might handle:
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Crisis Communications
• Developing crisis communication plans and protocols to guide clients in effectively managing and mitigating reputational risks during crises such as product recalls, executive misconduct allegations, legal disputes, data breaches, natural disasters, or accidents.
• Serving as spokespersons and media liaisons to provide timely and transparent communication to stakeholders, including employees, customers, investors, media, and the public, during crisis situations.
• Conducting media monitoring and analysis to track coverage, sentiment, and emerging issues related to the crisis, and adjusting communication strategies as needed.
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Issues Management and Advocacy
• Identifying emerging issues, trends, and threats that could impact clients' reputation or business operations and developing proactive strategies to address them.
• Engaging in issues advocacy and reputation defense activities to protect clients' interests and shape public perception on contentious issues, policy debates, or regulatory matters.
• Collaborating with legal, government affairs, and public affairs teams to develop integrated strategies for addressing complex issues and managing reputational risks.
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Reputation Assessment and Monitoring
• Conducting reputation assessments and audits to evaluate clients' current standing and perception among key stakeholders, including customers, employees, investors, regulators, and the general public.
• Implementing reputation monitoring programs to track online and offline conversations, social media sentiment, media coverage, and industry trends that could impact clients' reputation.
• Providing insights and recommendations based on reputation analysis to help clients identify strengths, weaknesses, and opportunities for enhancing their reputation and mitigating potential risks.
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Crisis Training & Simulations
• Customized creation of realistic crisis scenarios based on the client's industry, potential risks, and specific organizational challenges.
• Facilitated tabletop exercises to simulate crisis scenarios and test the effectiveness of the client's response plan in a controlled environment.
• Realistic crisis simulations conducted in real-time to assess the organization's response capabilities and identify areas for improvement.
• Practical media training sessions to prepare spokespeople and key executives for effective communication with journalists during a crisis.
• Training sessions focused on managing crisis communication in the digital age, including social media monitoring, online reputation management, and rapid response strategies.
• Interactive workshops to train key stakeholders on crisis communication strategies, including message development, media engagement, and social media management.
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Stakeholder Engagement and Relationship Building
• Developing stakeholder engagement strategies to build and strengthen relationships with key stakeholders, including customers, employees, community members, regulators, policymakers, and advocacy groups.
• Facilitating dialogue and communication channels between clients and stakeholders to address concerns, build trust, and foster positive relationships.
• Organizing stakeholder engagement events, such as town hall meetings, roundtable discussions, and focus groups, to gather feedback, address issues, and demonstrate transparency and accountability.
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Litigation and Legal Communication Support
• Providing communications support to legal teams and clients involved in high-profile litigation, regulatory investigations, or legal disputes to protect clients' reputation and manage public perception.
• Developing messaging and communication strategies to address legal challenges, clarify complex legal issues, and manage media scrutiny and public opinion.
• Coordinating with legal counsel, crisis management teams, and external stakeholders to ensure alignment and consistency in communication during legal proceedings.