Reputation Management Services

That Build Trust

Your reputation is your most important asset.

Before you can strengthen it, you need to understand where it stands.

Through research, stakeholder engagement and strategic communications, 84 Communications uncovers how your organization is perceived, identifies gaps between what you intend and what people experience, and develops a clear strategy for moving forward.

Let's Talk About Your Reputation

Our Reputation Approach

Reputation is shaped through employee and customer experiences, leadership decisions, community conversations, news coverage, social media, online search and AI-generated answers. We believe reputation needs to be understood and managed intentionally.

Our approach helps organizations answer three essential questions:

  • How are we perceived today?

  • Where are the gaps between when we say and what stakeholders experience?

  • What must we communicate or do to build greater trust?

Reputation Audits and Assessments

You can’t strengthen what you don’t fully understand.

Our reputation assessments are comprehensive. They provide a 360-degree view of how your organization is perceived, where trust is strong and where there are gaps, risks or vulnerabilities. Our assessments may include:

  • Stakeholder interviews

  • Employee, customer, member or community surveys

  • Focus groups and facilitated listening sessions

  • Media and public narrative analysis

  • Website, social and digital presence audits

We synthesize the findings into a clear reputation baseline, identify the issues and opportunities that matter most and provide actionable recommendations for strengthening trust, communications and stakeholder relationships. The result is a decision-making tool that helps leadership set priorities, focus resources and measure progress over time.

When Should You Conduct a Reputation Assessment?

A reputation assessment can be valuable when your organization is:

  • Entering a period of growth, transformation or new leadership

  • Developing a new strategic plan or organizational direction

  • Preparing for a major announcement, milestone or campaign

  • Experiencing criticism, misinformation or increased scrutiny

  • Working to improve employee, customer, member or community trust

  • Recovering from a crisis or reputational challenge

  • Deciding where to focus communications resources and investment

Why Reputation Management Matters

Your reputation isn’t just what people say about you—it’s what they believe about you. And in today’s environment, reputations are shaped in real time across multiple channels: news coverage, social media, stakeholder conversations, internal culture, and more.

We help organizations proactively manage and strengthen their reputation through strategic communications, positioning, and visibility efforts designed to establish trust and authority.

Additional Reputation Services

  • We help organizations define who they are, what they stand for and why their work matters. Our team develops positioning, key messages and overarching narratives that guide internal and external communications while supporting the reputation your organization wants to build.

  • The voices of your leaders can be a powerful reputation assets. We help executives and subject matter experts communicate with clarity and credibility.

  • We secure meaningful, strategic media opportunities that place your organization in front of audiences that matter. From national features to local business and industry media, our earned media strategies elevate your voice, highlight your work and build third-party credibility.

  • Protecting your reputation is just as important as building it. We help organizations identify vulnerabilities, anticipate high-risk scenarios and prepare leaders to communicate when the stakes are high. Services include crisis communications plans, response protocols, scenario planning and crisis simulations.

  • What people find online and what AI platforms tell them can shape their understanding of your organization before you communicate with them directly. We conduct AI Visibility & Reputation Assessments to understand how your organization appears across the digital landscape.

Who We Help

84 Communications provides reputation management and strategic communications counsel to businesses, public agencies, nonprofits and mission-driven organizations.

We work well with leaders who:

  • Want objective insight into how their organization is perceived

  • Want research to guide important business and communications decisions

  • Are managing organizational growth, change or increased visibility

  • Want to strengthen relationships with employees and external stakeholders

  • Are preparing for or recovering from a high-stakes issue

  • Need an experienced strategic partner who can see the complete reputation picture

Understand Where You Stand and What
Comes Next

Reputation decisions shouldn’t be based on assumptions. 84 Communications can help you understand where you stand, determine what matters most and create a strategy for what comes next.

Start a Reputation Conversation