84 Communications, a Las Vegas-based communications firm specializing in reputation management, crisis and issues and employee communication, announced the addition of a new team member in response to increased demand for its services and a growing need for strategic counsel. This expansion underscores the firm's commitment to providing unparalleled support to clients facing a wide range of challenges from reputation management to crisis risk mitigation, response and recovery.

The ability to adapt quickly isn’t just a “nice to have” for communicators—it’s a necessary leadership skill. From unpredictable headlines and the rise in disinformation to shifting public sentiment and business priorities, communicators are faced with new challenges daily. Learn how to build this skill, especially in an environment where platforms, audiences and expectations are evolving constantly.

This month is Disinformation Awareness Month, a new initiative led by the Institute for Public Relations (IPR). This growing threat is critical for all of us to understand, train our teams to recognize and most importantly, have a plan to combat.

Over three days, ICON delivered engaging workshops, sessions and keynotes addressing the evolving role of communicators in today’s world. ICON offered opportunities to foster professional development and networking with insights from top industry leaders on best practices and emerging trends.

Navigating election communications requires careful consideration, balancing the diverse views of employees and customers, while maintaining trust and integrity. Read how to master election communications with tips for internal and external communicators.

With the right strategies in place, you are capable of effectively safeguarding the reputation of your business and retaining trust with your important stakeholders. Read the latest Guest Column to help build a crisis ready culture in your organization.

Organizations face a myriad of challenges that can arise and threaten their reputation, operations, and bottom line. From product recalls to US flag removals, the ability to effectively manage issues is paramount to sustaining success in the long term. But are organizations truly prepared to handle the complexities of modern issues management?

Crisis readiness is not a luxury but a necessity for organizations of all sizes and industries. Being prepared for the unexpected can mean the difference between a crisis that leads to significant setbacks and one that is navigated with minimal damage. Learn about the importance of crisis readiness for your organization.

While news media coverage is a valuable aspect of PR, it is just one of many strategies used to build and maintain relationships between an organization and its stakeholders. By depending only on earned media coverage you are limiting your visibility and impact on stakeholders.

As corporate communicators, you understand the importance of measuring the effectiveness of your public relations efforts - in fact you are likely regularly reporting to leadership. But with so many different metrics to consider and so much data to sift through, it can be a daunting task to determine which metrics are most meaningful and how to report on them in a way that resonates with stakeholders.

Communicating layoffs is a sensitive and challenging task for companies. As a corporate communicator, it’s often your job to counsel and communicate organizational layoffs. When doing so, it’s important to have the right balance of information and heart. Here are a few things to keep in mind when having to communicate layoffs.

May is Mental Health Awareness Month and it presents the perfect time for corporate communicators to reinforce their organization’s commitment to creating a supportive workplace environment. In this article, we explore strategies for corporate communicators to effectively communicate their organization's support for mental health during this significant month and beyond.

Understanding the difference between brand and reputation, why reputation matters, and how you can foster a positive reputation with your stakeholders can help your organization - and in turn you! - achieve success.

Now is the time to be intentional with reviewing your communications plan. By having a mid-year communications review, you can make the necessary updates to refresh your efforts for the second half of the year.

84 Communications Founder and CEO Rina Foster, APR speaks at the PRSA Corporate Communicators Conference in Nashville, TN.

If you’re like many corporate communicators you’re navigating important conversations with your leadership about if, when, where and how you take a stand on important issues. To help, we’ve put together a few important questions to ask yourself and your leadership team when it comes to deciding if and how your organization joins crucial conversations.

Corporate communicators have a lot on their plates and the pandemic has only added more. Calling in support from an outside PR agency can help you simply your daily challenges, amplify the efforts of your team and bring fresh ideas to your campaigns.

How do you improve the clarity of your communications? How do you know if you are missing the mark? Here are six ways to ensuring your communications are clear, concise and compelling.

My journey with running started in 2019 when I decided to sign up my first half marathon. I needed a physical challenge to help me build my mental toughness. Here’s how running has helped my business.

What resources should be dedicated to your business social response plan – both people and tools? What constitutes a comment that should be escalated and what doesn’t? Who should be responsible for monitoring this and what does that role look like? If you don’t have a documented social response plan, you should!