Mid-Year Communications Plan Review
Hello, communicators. It’s July! It’s hard to believe that we are already in the middle of the year. Before we know it back to school and the holidays will be here. For this very reason now is the time to be intentional with reviewing your communications plans. Now is the time to look at where you have had success and where you need to ramp up your efforts. You don’t want to feel frustrated at the end of the year or disappointed in how you’ve shown up. By having a mid-year communications review, you can make the necessary updates to refresh your efforts for the second half of the year.
Why do a mid-year review?
Review communications results and make adjustments
See what you’ve accomplished
See what you haven’t accomplished
Review what you need to start, stop and continue
Doing a mid-year communications review also helps you message your success to your leadership and sell your expertise as a communications professional within your organization. Be proactive in your role within the organization and ensure your leadership and various organizational business units know what you and your team have accomplished.
Set the stage
You are busy. To be successful with this mid-year communications review you need to be intentional with your time and the outcome you want.
Set aside time on your calendar to plan
Choose the right location
Get the right people in the room
What to review
Revisit your organization and communications goals
Your communications plan should be mapped to your organizational goals. By reviewing your organizational goals, you can see how it impacts your communications plan. Here are a few questions to ask yourself:
Are there any changes affecting your organization that mean you need to tweak or create new organizational goals?
Are there any new key audiences you want to connect with or serve?
Do you need to remove any communications goals that are no longer relevant?
Are there any new communications goals you need to create?
Learn from your analytics
Look at how your content is performing. What messages are resonating with your audience? Why? This is where your output analytics come into play. What engagements did you get across your content? Metrics like impressions, reach, engagements, traffic are all good to review and compare your actual results to your goal.
Look closer at your top audiences
Since who you serve guides the content you produce, it’s important to make sure your understanding of your audience is still accurate. Here are some quick questions to ask yourself:
Has anything impacted your audience lately?
Are they facing different challenges you can provide a solution to?
Is there anything new your audience may be looking forward to?
Let us help you
You don’t need to do this review on your own. 84 Communications is here to help. We can consult on strategies for your organization to implement in the second half of the year based on where you are at right now.
Schedule a call with us today and lets refresh your strategy for the remainder of the year.