84 Communications CEO Speaks at PRSA Corporate Communicators Conference
Corporate communicators from around the country attended PRSA’s Corporate Communicators Conference in Nashville, TN last week. The annual conference brings together corporate communications professionals to address topics affecting the profession today. 84 Communications founder and CEO Rina Foster, APR, along with client partner Nicolle Picray, from Pella Corporation led a breakout session on value creation at this year’s conference.
In “How to Become a Value Creator for Your Organization” Foster and Picray shared how corporate communicators can adopt a mindset to create value and how they can improve their company’s bottom line – and their own through value creation.
The Corporate Communications (Corp. Comm) Section is made up of nearly 1,200 public relations and communication practitioners who are responsible for external communications and serve as the voice of their organization. This year’s theme for the conference was “Mastering Your Voice: Lead Your Organization & Self.”
The duo shared five ways to create value today:
Tie communications initiatives to business goals
Break down organizational silos
Drive internal and external efficiency
Increase stakeholder engagement
Don’t be an order taker
To learn more about the presentation or request Rina Foster to speak at your event, email us.