Strengthen Your Reputation in AI-Generated Search
What does AI say about your organization?
Your customers, employees, journalists, donors and other stakeholders are increasingly turning to AI tools to research your organization, compare options and make decisions. What they learn can determine whether your organization is trusted, recommended or considered at all.
84 Communications helps organizations understand how they appear across AI-generated platforms, identify reputation and visibility gaps and strengthen the credible information shaping those answers.
AI is changing how reputations are formed
People are no longer relying solely on traditional search engines or a company’s own website to find information. They are asking platforms like ChatGPT, Google Gemini, Claude and Perplexity direct questions. The answer may draw from your website, news coverage, reviews and other publicly available information. When those signals are incomplete, inconsistent or outdated, AI platforms may overlook your organization.
Our AI Visibility & Reputation Diagnostic
Our AI Visibility & Reputation Diagnostic is a structured assessment of how AI platforms describe, position and recommend your organization.
We start by developing a customized set of prompts based on your business goals and priorities, target audiences, areas of expertise and potential reputation risks. We test those prompts across selected AI platforms, then evaluate the results and sources against eight distinct markers to identify what’s working, what’s missing and what could put your reputation at risk.
You receive an AI Visibility & Reputation Report explaining what we found, why it matters and where to focus next. Recommendations may include content improvements, earned media and broader reputation-building strategies.
Because AI-generated answers can change by platform, prompt and date, the assessment establishes a repeatable baseline rather than a permanent ranking. It can be conducted again over time to track progress and catch emerging risks.
We apply a consistent methodology to keep that baseline, useful, documenting the prompts, platforms, dates, responses and visible sources, then evaluating the results against the same framework every time. The goal is structured intelligence and practical recommendations, not a promise to control what an AI platform says.
Why 84 Communications
Our work connects AI visibility to the larger reputation ecosystem. We’re grounded in reputation strategy, not visibility tactics in isolation. We look beyond whether your organization appears in an answer to what the answer means for the people whose trust matters most to your business.
That means looking past algorithms and isolated search results to understand the full picture: your business goals, stakeholder expectations, public narrative, areas of vulnerability and the credible information supporting your reputation.
The result is more than a list of prompts or mentions. It is a strategic roadmap for becoming better understood, more authoritative and better prepared for an evolving information environment.
Know how your organization is being represented
If your stakeholders asked an AI platform about your organization today, would the answer be accurate? Would it reflect your expertise? Would you be included at all?
Let’s find out and identify what you can do next.
Frequently Asked Questions
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AI visibility is the extent to which an organization appears in AI-generated answers and how accurately and credibly it is represented. It includes whether the organization is mentioned, what it is known for, how it compares with others and which public sources appear to influence the response.
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AI-generated answers can shape what people believe about an organization before they visit its website or speak with anyone from the company. Inaccurate, incomplete or outdated answers can affect trust, consideration and decision-making.
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They are related, but our work has a broader view. SEO and generative engine optimization may concentrate on discoverability and technical performance. We evaluate AI visibility through a reputation lens: how your organization is described, what shapes that description and what the answer could mean for stakeholder trust. When technical improvements are needed, we can coordinate with your SEO or digital partners.
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No organization can directly control or guarantee an AI-generated answer. We can identify inaccurate, incomplete or weak information environments and help strengthen the authoritative content and third-party credibility available about your organization.
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We select platforms based on the scope of the diagnostic and the ways your priority audiences are likely to search. The assessment may include platforms such as ChatGPT, Google AI Mode, Gemini, Claude, Perplexity and others.
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The diagnostic can serve as a standalone baseline or be repeated periodically to identify directional changes. Following the assessment, we can also help implement the recommendations through content, media relations, thought leadership, issues management and broader reputation-building support.
See how your reputation shows up in AI search
Find out what AI platforms say about your organization, what’s shaping those answers, and where you have the opportunity to strengthen the story.