Elevating Strategy and Storytelling: MacKenzie Seroka, APR Joins 84 Communications
84 Communications, a Las Vegas–based reputation, crisis, and issues management firm, is proud to announce the addition of MacKenzie Seroka, APR as Senior Communications Advisor, further strengthening the agency’s strategic counsel, internal communications, and reputation expertise.
MacKenzie brings deep experience in internal and external communications to the 84 Communications team. Most recently, she served as a senior manager in corporate communications within the healthcare sector, overseeing hyperlocal communications strategy in Nevada and supporting enterprise media relations and crisis communications efforts.
She holds an Accreditation in Public Relations (APR), an internationally recognized certification and a distinction earned by fewer than 20 percent of public relations professionals and members of the Public Relations Society of America (PRSA), underscoring her commitment to strategic thinking, ethics, and measurable outcomes. In addition, she currently serves as past president of the PRSA Las Vegas Valley Chapter, culminating a three-year leadership commitment that reflects her sustained service and leadership within the profession and deep ties to our communications community.
In her role as Senior Communications Advisor, she will counsel clients on:
Internal and external communications strategies
Issues management and crisis/reputation readiness
Stakeholder engagement and change communications
Reputation-driven storytelling
“With growing complexity across industries, clients need communications partners who understand risk, operations, and people,” said Rina Foster, APR, Founder and Chief Communications Strategist, 84 Communications. “MacKenzie’s background, strategic mindset and leadership experience elevate how we advise organizations on reputation, risk and trust across all audiences.”
The addition of MacKenzie to 84 Communications reflects the company’s continued investment in senior-level talent and commitment to providing clients with experienced advisors who bring both strategic perspective and practical execution.
“Reputation is an essential business asset that requires ongoing attention and strategic care, and I am excited to join an award-winning team providing this essential service on both a local and national level,” said MacKenzie. “I look forward to building on my experience to help clients connect authentically with their stakeholders and advance organizational objectives through strategic communications.”
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About 84 Communications
84 Communications is a strategic communications firm specializing in reputation, crisis and issues management, as well as internal and external communications. Based in Las Vegas, the firm partners with organizations across healthcare, manufacturing, construction, nonprofit, and civic sectors to build, protect, and strengthen reputation through proactive, thoughtful storytelling and risk-based communications strategies.